nowear2hide are an Australian based importer of hides, handbags and accessories who pride themselves on being committed to sustainable industries and fair trade practices.

When first presented with the clients concept of the conflicting skins merging in a gold trimmed setting my reaction was that of 'bemused concern'. So once the brief had been worked, developed and eventually brought to life it was a satisfying solution to present. The final branding captures the identity, industry and prestige needed to find nowear2hide's target in a quirky and competitive market.